Location • Title
Los Angeles • Producer, Digital AV
Having worked in several disciplines including print, digital and social, experiential and AV gives me the unique ability to create truly cohesive marketing campaigns.
Creative philosophy or approach
In my work and in my personal life, I stay curious. I believe that every part of creative development should stir up questions and answer them in satisfying ways. I love collaboration, and making people think by engaging them in new innovative ways.
Recent work I'm proud of
Most recently, working on HBO's upcoming show Betty has been rewarding. It's been nice to work on a property that offers a fresh female perspective.
Link to campaign: https://www.youtube.com/watch?v=Mif1RfqyUPw
Recent work I admired
It might seem like an obvious answer, but I loved the Parasite campaign. It would be easy for us to say, well the film is amazing, so how hard could it me to market. But the film is so complex and smart that it forced marketers to step up to the plate and honor it in a way that reflects the beauty of the film itself.