Location • Title
Detroit (willing to move) • Associate Creative Director, Copywriter
I just want to make cool shit.
Creative philosophy or approach
Keep it simple. Make it entertaining. Make it relevant. And hope it becomes part of pop culture.
Recent work I’m proud of
Worked on a campaign to increase attendance for an event sponsored by the Detroit chapter of The National Kidney Foundation. We came up with an ingenious solution by crafting a message that no one could ignore.
Link to campaign: https://vimeo.com/337421794
Recent work I admired
Wendy's Fortnite was genius. It was true to the brand. It was entertaining. It got people talking. And they did it for next to nothing. Kudos.