Location • Title
Hamburg • Copywriter
Copywriter by day and just another guy addicted to his screens by night.
Creative philosophy or approach
I like to believe that advertising is a perseverance game. We go again, every day.
Recent work I’m proud of
trumpagainsttrump.org is platform that turns every Trump campaign sign against itself. It does so using by augmented reality and geo-location. Every warning that pops-up is specific to the region of the user, giving the user a stronger motive to consider not voting for Trump.
Link to campaign: https://trumpagainsttrump.org/
Recent work I admired
The KFC OOH campaign that playfully banked on their iconic tagline to create COVID warnings for consumers would be a recent favourite of mine. That’s the kind of work I would like to do.