Paola Delgado Cornejo
Location • Title
New York • Art Director
I believe everything is about perspective, I suffer from constant shower thoughts anywhere but in the shower and my most irrational dream is to experience the event horizon.
Creative philosophy or approach
I believe the best ideas are the ones that change the version of the world you used to know. Creativity has a big responsibility on keep opening mental doors so people can make new connections, feel different, think greater and be much more in tune with their truth. I try to feed that philosophy by creating ideas that at the end make us closer to our humanity.
Recent work I’m proud of
Skin City is a campaign that tries to raise awareness around the importance of skincare with a simple observation, the damaging effects of pollution in metropolitan areas (cracked sidewalks, gum littler, smoke spots, peeling paint) is a reflection of what could be happening in our skin.
Link to campaign: https://www.paolahere.com/glossier
Recent work I admired
For Seasons by the musicians of the NDR Elbphilharmonie Orchestra in Hamburg. What I love about this piece is how many layers of experience it has. There is the cold data turn into a human insight, the synesthesia of the execution allowing us to listen climate change, the level of connection I realized I had with my heart beating fast and the excitement and hope I have for the creative industry to makes us not only feel but think more with ideas like this.