Palak Kapadia

Location

New York City

Portfolio

www.palakkapadia.com

One-sentence bio

Writer who moonlights as a sleep-deprived writer.

Creative philosophy or approach

My creative approach is drawing inspiration from the world around me. I don't think inspiration sits at my desk. It rides the subway and stands ahead of me in the Starbucks line. I believe art inspires art, so I go to museums, listen to music, look at graffiti, buy second-hand books, and travel.

Marquez said, "In journalism, one fact that is false prejudices the entire work. In fiction, one fact that is true gives legitimacy to the entire work." When given a brief, I look for that one human truth that'll make the work resonate. Then, I try to craft, craft, craft.

Recent work I'm proud of

(Spec) Children are inherently curious beings. They like listening to new things everyday, especially when it comes to bedtime stories. Stories can subconsciously shape the way we look at life.

Plot Twist is an innovation on Amazon Echo that not only brings millions of stories on command but also dismantles traditional gender roles to help kids have an open mind. If we want to change how kids see themselves, we need to change the narrative of stories they're being told.

Plot Twist is our little reminder to kids that they can be whoever they want to be.

Recent work I admired

I am a huge fan of the recent work for Facebook by Droga5. It is very relevant, both to the brand and the world we're living in right now. It has become a beautiful reminder of the importance of community at a time when we needed it most. And while it looks very simple and human, one can tell how lovingly it has been crafted. To me, it is pure poetry. Often to us writers, there's a clear demarcation between the writing we do for work and the writing we do for the soul. Campaigns like these beautifully blur the line between the two.

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