Monica Andrade
Location • Title
Miami • Junior Art Director
Portfolio
One-sentence bio
Full-time meme expert, freelance makeup artist and former journalist.
Creative philosophy or approach
No matter if I succeed or fail, I always root my projects in real insights. Without a purpose, there is no message. Whether it’s inspiring or challenging others, I try to get people to do just one thing: stop in the moment and think about the work. That's all that matters ... that, and also writing down every random thought that pops up in my head at 3 a.m. on my iPhone. (I have 664 notes so far and counting!)
Recent work I’m proud of
As a beauty fanatic, this is by far my favorite campaign. "Make(Up) Your Mark" shows how makeup is so powerful that women can be identified solely on that alone.
Link to campaign: https://www.lamoniposa.com/il-makiage
Recent work I admired
I absolutely love Spotify's latest campaign "Listening Together." It's a fun way to feel connected to a stranger, thousands of miles away. To know that someone somewhere out there is listening to the same song as you at the very exact moment is beyond special.
