Location • Title
Cairo, Egypt • Senior Art Director
Art director who love challenges, creating ideas and implementing them like breathing oxygen in the air.
Creative philosophy or approach
In advertising there is always a solution, but the challenge is how you see it creative and can add to the client and the society with your taste and style.
Recent work I’m proud of
This was my first campaign in Samsung Egypt and it was very challenging in terms of time and I was really proud to create it from the creative concept to the Art Direction and copywriting only in 5 days, The Idea was to chose the three most common Egyptian habits in Ramadan and showed how Samsung’s features elevate those habits to enticing experiences through Egypt’s most loved celebrities and figures.
Recent work I admired
Burger King “Social Distancing Crown” to help customers keep a safe distance from each other in a fun way, Creative and smart.