Location • Title
Los Angeles • Digital Marketer
Award-winning digital marketing executive with over 15 years of experience with brand growth and innovation.
Creative philosophy or approach
I believe in developing ideas that evolve the essence of a brand and never being afraid to pivot. Goals are important, but goals combined with passion, creative risks and innovation can be a winning combination.
Recent work I’m proud of
I spearheaded the digital strategy and execution for the film Creed II. It was an amazing combination of content, social, experiential, brand partnerships, music and our talent Michael B. Jordan, Tessa Thompson and Sylvester Stallone were stupendous and open to most if not all the ideas presented. The digital campaign infused energy and engagement from the fans already on board while bringing in new fans and surpassed box office from the first film. As a woman of color, I was so proud to see cultured entertainment in the mainstream and respected as a box office success.
Link to campaign: https://www.instagram.com/creedmovie/
Recent work I admired
I thought the campaign for Queen & Slim was stunning and a beautiful representation of leaning unapologetically into the culture and message the film represented. Their social creative, imagery, field strategy, influencer strategy and the integration of music in an organic way. Over all the campaign felt very authentic and true to the story.