Kyra Puetz
Location • Title
Chicago • Junior Copywriter/Recent Grad
Portfolio
https://kyrapuetz.wixsite.com/words
One-sentence bio
Proud Chicagoan who has an unhealthy obsession with crossword puzzles and chai tea lattes.
Creative philosophy or approach
Having a good story is so important. Ads that have no substance aren't as memorable; tell your authentic story and it will land a lot better than something that just feels "ad-y."
Recent work I'm proud of
I recently worked on a spec campaign for Refinery29. I wasn't feeling particularly motivated to do one but wanted to add a piece to my portfolio. The first couple of roughs were very ~rough~ but after I found my tone and wrote headline after headline, it finally came together.
Link to campaign: https://kyrapuetz.wixsite.com/words/refinery29
Recent work I admired
I loved Spotify's recent campaign for their new Premium Duo program. It was such a creative way to shoot while social distancing and it was hilarious, very true to life.
