Keith Greenstein

Keith Greenstein headshot




One-sentence bio

Creative Director, Copywriter, Designer, Stuffmaker

Creative philosophy or approach

Make stuff that gets people to do stuff. And have fun, and stuff.

Recent work I’m proud of

Turner Classic Movies launched a streaming service for cinephiles called FilmStruck. When a diehard fan tweeted that he wanted to marry it, I convinced TCM to accept his proposal, in person. Not only did we surprise the superfan at his office, we staged an impromptu wedding complete with a cake, flowers, gifts, popcorn to throw, and a justice of the peace. After seeing how truly moved he was, I couldn’t help but feel a little emotional as the FilmStruck fan drove off into the night with film reels tied to his bumper.

Link to campaign:

Keith Greenstein recent work

Recent work I admired

The Tide Super Bowl ads with David Harbour a couple of years ago were so good! Every time he said, “It’s a Tide ad,” all because the ad simply featured clean clothes, I was jealous. Anyone can do humor, but not everyone can do it grounded in a solid strategy.

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

Advertise With Us

Featured Clio Award Winner



The best in creativity delivered to your inbox every morning.