Keith Greenstein
Location
Atlanta
Portfolio
One-sentence bio
Creative Director, Copywriter, Designer, Stuffmaker
Creative philosophy or approach
Make stuff that gets people to do stuff. And have fun, and stuff.
Recent work I’m proud of
Turner Classic Movies launched a streaming service for cinephiles called FilmStruck. When a diehard fan tweeted that he wanted to marry it, I convinced TCM to accept his proposal, in person. Not only did we surprise the superfan at his office, we staged an impromptu wedding complete with a cake, flowers, gifts, popcorn to throw, and a justice of the peace. After seeing how truly moved he was, I couldn’t help but feel a little emotional as the FilmStruck fan drove off into the night with film reels tied to his bumper.
Link to campaign: https://vimeo.com/271367057
Recent work I admired
The Tide Super Bowl ads with David Harbour a couple of years ago were so good! Every time he said, “It’s a Tide ad,” all because the ad simply featured clean clothes, I was jealous. Anyone can do humor, but not everyone can do it grounded in a solid strategy.
