Location • Title
Troy, New York • Graphic Designer
Desinging every adventure.
Creative philosophy or approach
Design is power. If we want things to change, we need to make designs about it. Graphic communications have more power than ever in the digital age, and we can use our power as creative storytellers to lift up the voices that aren’t being heard and educate people in a more engaging way.
Recent work I’m proud of
#BK Delivers is a three-phase experience starting with the King visiting college campuses in a Whopper shaped car (the Whopper Wagon) handing out free Whoppers. Phase 2 is the Flame Broiled Flash Bash truck touring the United States, stopping in public parks with a DJ and people live flame-broiling Whoppers to pass out. Finally, I made updates to the app to include events and rewards sections. There would also be a new delivery format where the delivery driver is randomly selected from the following options: a drone, motorcycle, racecar, person on horseback, or the King in the Whopper Wagon himself.
Link to campaign: https://www.katelynpohlmann.com/work/bk-delivers
Recent work I admired
The Moldy Whopper campaign. That’s a long-term impression right there. It was so out-of-the-box and brilliant and they really took their time to get the most beautiful shot of that disgusting moldy burger. That’s the kind of ad campaign I could get behind.