Karan Raikar

Karan Raikar headshot

Location • Title

Richmond, Virginia • Copywriter

Portfolio

www.karanraikar.work

One-sentence bio

Former spelling bee champ who never made it to the big leagues, but now aims to eke out a living writing copy.

Creative philosophy or approach

I scribble every idea in a pocket notebook and go to lunch. When I'm back, I type it all up. Sleeping on an idea usually helps make it better.

Recent work I’m proud of

At the risk of sounding self-congratulatory, I really like the writing for my spec campaign for Montblanc that highlighted the pitfalls of having a Montblanc.

Link to campaign: https://www.karanraikar.work/montblanc

Karan Raikar recent work

Recent work I admired

Ikea and Leo Burnett's Cook This Page was fantastic work that I wish I thought of. It got people in their kitchens to try new recipes, which is definitely something a lot of people find daunting; while also furthering Ikea's reputation for quality home goods.

Tags
Profile picture for user Muse
Muse
Your daily creative inspiration.

Museletter

Get Inspired

Sign up for the daily Museletter for the latest ad campaigns and the stories behind them.

ADVERTISING