Location • Title
Richmond, Virginia • Copywriter
Former spelling bee champ who never made it to the big leagues, but now aims to eke out a living writing copy.
Creative philosophy or approach
I scribble every idea in a pocket notebook and go to lunch. When I'm back, I type it all up. Sleeping on an idea usually helps make it better.
Recent work I’m proud of
At the risk of sounding self-congratulatory, I really like the writing for my spec campaign for Montblanc that highlighted the pitfalls of having a Montblanc.
Link to campaign: https://www.karanraikar.work/montblanc
Recent work I admired
Ikea and Leo Burnett's Cook This Page was fantastic work that I wish I thought of. It got people in their kitchens to try new recipes, which is definitely something a lot of people find daunting; while also furthering Ikea's reputation for quality home goods.