Location • Title
Los Angeles • Copywriter
I write things worth reading and create things worth writing about.
Creative philosophy or approach
Increase life experiences and always carry a notebook. If you think people are dumb, you'll create dumb ads. Human insights over USPs. Data should tell a story, not dictate it. Big ideas can come from anywhere.
Recent work I’m proud of
When all 19 Los Angeles Community Collages got together to form the Community Colleges of Los Angeles, we turned it into a brand that not only sought out to help millions of students start a career, but also takes on the stigmas related to community college.
Link to campaign: http://www.justinoberman.com/#/community-colleges-of-los-angeles/
Recent work I admired
Ryan Reynolds' Mint Mobile "Super Bowl" ad. It broke so many rules. 1) Running an ad in old, analog media. 2) Realizing every ad is digital. 3) Put a pun in the headline. 4) No pictures. 5) Creating a Super Bowl ad without using the words "super" or" bowl." 6) Offering something real.