Location • Title
Mexico City • Creative Head
Integrated creative director, strategic thinker with expertise in global brands.
Creative philosophy or approach
Ideas need to be simple, fresh, impactful and executed with the best crafting.
Recent work I'm proud of
Sea Cargo Logistics Campaign, one of the most complicated service b2b company. The challenge was to find a real differentiation in this category and find a human approach that could stands out in the category.
Link to campaign:
Recent work I admired
The Nike quarantine execution, as usual. Nike also is a benchmark in how to we need to think about a concept, an idea and the attention to detail on all the execution process.