Joel Austin
Location • Title
Dallas • Copywriter
Portfolio
One-sentence bio
Just a copywriter who has tried the fish 'n' chips at SeaWorld.
Creative philosophy or approach
During my first internship, a random creative director boldly declared "Be absurd, yet on point!" While I never saw them again, the advice they imparted has stuck with me ever since. Perhaps I should try and find out they live and thank them.
Recent work I’m proud of
Wingstop Virgins. It was the first time out of portfolio school where I got to be directly involved with every step of the creative process. And the CMO couldn't stop laughing at the script which was nice.
Link to campaign: http://runthejoels.com/wingstop
Recent work I admired
Moldy Whopper. It's simple, broke the mold (pun partially intended) on traditional fast food photography, and convinced my sister to quit being a vegetarian.
