Location • Title
Philadelphia • Freelance Writer & Creative Marketing
I write and curate a music newsletter focusing on 1/2 new music and 1/2 industry updates.
Creative philosophy or approach
I believe in building up the people around me, which is why I try to highlight rising artists and my friend's projects in articles and newsletters. Community building is transmuted into my creative process.
Recent work I’m proud of
I haven't worked on a recent campaign, other than my own work. I am very proud of the way my newsletter is turning out. In my most recent piece, I highlighted a rising artist who might otherwise fly under someone's radar yet deserves to be heard.
As the recording industry and music business continues to change, this week I once again shared the trends, data, insights, research, and analysis to keep my readers informed,
Link to campaign: https://arpeggio.substack.com/p/the-latest-music-and-tiktoks-new
Recent work I admired
I've enjoyed the founder of Oatly's campaign to create brand awareness. The product is a dairy-free alternative to milk, so the video features him a song, which isn't supposed to sound good, but Oatly added text on the video screen of his lyrics, "Wow no Cow." I think a lot of brands don't add text to video because it doesn't look cinematic, but this campaign is almost a microcosm of popular TikTok content.