Jim Seykot

Jim Seykot headshot

Location • Title

Philadelphia • Freelance Writer & Creative Marketing

Portfolio

arpeggio.substack.com

One-sentence bio

I write and curate a music newsletter focusing on 1/2 new music and 1/2 industry updates.

Creative philosophy or approach

I believe in building up the people around me, which is why I try to highlight rising artists and my friend's projects in articles and newsletters. Community building is transmuted into my creative process.

Recent work I’m proud of

I haven't worked on a recent campaign, other than my own work. I am very proud of the way my newsletter is turning out. In my most recent piece, I highlighted a rising artist who might otherwise fly under someone's radar yet deserves to be heard.

As the recording industry and music business continues to change, this week I once again shared the trends, data, insights, research, and analysis to keep my readers informed,

Link to campaign: https://arpeggio.substack.com/p/the-latest-music-and-tiktoks-new

Jim Seykot recent work

Recent work I admired

I've enjoyed the founder of Oatly's campaign to create brand awareness. The product is a dairy-free alternative to milk, so the video features him a song, which isn't supposed to sound good, but Oatly added text on the video screen of his lyrics, "Wow no Cow." I think a lot of brands don't add text to video because it doesn't look cinematic, but this campaign is almost a microcosm of popular TikTok content.

Tags
Profile picture for user Muse
Muse
Your daily creative inspiration.

Museletter

Get Inspired

Sign up for the daily Museletter for the latest ad campaigns and the stories behind them.

ADVERTISING