CD/writer fighting the proliferation of mediocrity as @leeclowsbeard.
Creative philosophy or approach
I believe in making clients money. In fighting the proliferation of mediocrity. That there is no metric for blowing people’s minds. That making a logo 10% bigger won’t help a message that’s 50% irrelevant. That baby steps are for babies, not brands. That you can never become the person, agency or brand you wish to be by doing the type of work you wished you never had to do. And that failure hurts less than regret.
Recent work I’m proud of
Co-chaired the AAF Omaha Public Service Committee that refreshed the branding for Ronald McDonald House Charities Omaha in anticipation of the completion of a major remodeling/expansion. We “adjusted” RMHC Omaha’s existing, corporate-mandated brand guidelines to rely more heavily on McD’s yellow. More importantly, we created a bolder voice based on the theme “making the extraordinary ordinary.” Because that’s what RMHC Omaha does – take families in extraordinary circumstances and make their lives as normal as possible. Besides, no other charity we could find dares to celebrate taking extreme measures to make an extreme circumstance as unexceptional as possible.
Link to campaign: https://www.jasonfox.net/project/make-it-ordinary/
Recent work I admired
FCB Canada's work for The Canadian Down Syndrome Society in which they attempt to have people with DS listed as an endangered species is powerful, honest, and unfortunately necessary.