A copywriting, self-isolating Londoner, currently trading as a freelancer.
Creative philosophy or approach
Inform, educate and entertain. And not always in that order.
Recent work I'm proud of
Launching the BBC's new Sounds app, their biggest product launch since iPlayer. After writing hundreds of scripts and dealing with last-minute logistical hiccups, we worked with incredibly talented people, both in terms of cast and production.
Recent work I admired
The Heinz Ketchup Oscars campaign, making an IMDB page for all the sauce's hundreds of cameos in films, was brilliant.