Location • Title
New York City • Creative Director
Driven to create something better than what's out there.
Creative philosophy or approach
95% of advertising is invisible. So I try to do the work that isn't. W+K is pretty much my gold standard. Being a writer, I believe words matter. A lot. And the silence between the words matter more. There's a big difference between good vs great and I always try to reach for great and turn things upside down a bit.
Recent work I'm proud of
Super Bowl spot. Won it on my own after leaving Ogilvy. Beat out seven agencies to get it—Goodby, Carmichael Lynch and McKinney among them. Produced with Skunk/Director Brent Harris. AD: Frank Guzzone.
Link to campaign: https://vimeo.com/206473348
Recent work I admired
Not recent, but the "After Hours Athlete" campaign by Droga. Great writing, great insight, great execution.