Director making commercials and music videos. Currently writing my first (horror) film.
Creative philosophy or approach
Creativity is a way of understanding the world. It's a way to say that we're alive.
Recent work I'm proud of
I am most proud of a film I made for breast cancer awareness charity Coppafeel! with Fold 7's Lucy Aston. It was a truly important message that could save lives and also featured the first ever female nipple on British daytime TV.
Recent work I admired
I loved Spike Jonze's ad for Medmen. A script that doesn't shy away from a political message, told seamlessly through a simple visual.