Hersh Rephun

Location

Iowa City

Portfolio

https://propeller5.com/portfolio/

One-sentence bio

I occupy that all-important sweet spot between what you want to say and how it comes out.

Creative philosophy or approach

Regardless of the medium, I try to make life digestible, because the truth tastes funny.

Recent work I'm proud of

I led a creative team charged with introducing a 50 year old French brand to a new generation of Americans. Known as a "comfort walking shoe," Mephisto was appealing to the 65+ crowd. We devised the tagline "Mephisto Walks," showcasing movement from walking, to dancing and parkour. The message was, "No matter how you get there...Mephisto walks."

Recent work I admired

This campaign taking on domestic abuse for WMP on Int'l Womens Day really impressed me. It was a domestic abuse PSA via Dentsu Thailand, turning a fight arena into a learning lesson. Unexpected and provocative.

Tags
Profile picture for user Muse
Muse
Your daily creative inspiration.

Museletter

Get Inspired

Sign up for the daily Museletter for the latest ad campaigns and the stories behind them.

ADVERTISING