Hatem El Akad
Location • Title
Miami • Creative/Copywriter
Metal drummer turned creative copywriter.
Creative philosophy or approach
Never settle, never stop dreaming, have fun, believe in yourself and trust your gut. Then get back to the brief, and have more fun with it. That's my creative approach. To life, to briefs, and to work.
Recent work I’m proud of
Six months of crafting and researching later, my team and I created "Time to Act." The one piece that we would want to happen in real life.
Link to campaign: https://hatemelakad.com/work-1#/time-to-act/
Recent work I admired
TBWA\Dublin's quarantine abuse work. Absolutely amazing, simple and relevant.