Location • Title
Dallas • Creative Director
Creative evangelist with a passion for the craft.
Creative philosophy or approach
My approach to the creative process is to reach an audience in an authentic, memorable and meaningful way. Identify the compelling "why" and deliver an intentional purpose behind every execution. There is no great design without purpose and great design drives decisions we normally wouldn't make on our own. A true belief in the quality of the product, brand and experience and never let those slip.
Recent work I’m proud of
Partnered with Lucky Spur Ranch, a destination venue, to create a brand identity and an immersive digital footprint that delivered the property to the end-user without leaving their saddle.
Link to campaign: https://ericsasser.com/lucky-spur-branding-1
Recent work I admired
Burger King's social distance crown. The perfect wear for those with an appetite for massively wide headgear.