Location • Title
Madrid • Copywriter
Psychedelic outlaw creative croons love and loss from the badlands of Colombia.
Creative philosophy or approach
I'm just an ad relentless nerd who just love advertising, I like creating work that gets talked about and ultimately becomes a part of pop culture, helping brands grow and become a part of people’s conversations.
Recent work I’m proud of
Advertising has done much damage to rock music, its normal to hear famous songs in bad commercials, or commercials that change the lyrics of a well known song to sell a product. Our client Mariskal Rock Radio is loyal to music, so they have few commercials playing. For that reason we wanted to do a campaign to promote a radio station that plays 12 hours of music without commercial breaks.
Recent work I admired
"For once, Don’t Do It" by Nike. We're in the world that still lives in ignorance. There is only one race and is human. The pigment of your skin doesn't make you above anyone. I like this ad because it makes a stand to stop the ignorance that makes us blind of what really matters that is unity against racism. Don't turn back, make a stand, and fight for change and justice.