Location • Title
Suffern, New York • Copywriter, Designer
A writer, concepter and designer with a (pending) degree in creative advertising.
Creative philosophy or approach
Great creative isn’t limited by close-minded thoughts or ideas. It challenges them.
Recent work I’m proud of
[Spec] In honor of the Friends reboot, I created the campaign, "The Good Ol' Days with Lays," as a partnership between Lays and Friends. This campaign will remind people of their love for the classics- Lays potato chips and Friends. Some campaign elements include: new Friends branded Lays flavors, a ‘Lays-y Trifle,’ a social media takeover, billboard ads, and an ‘Exclusively Lays Vending Machine.’
Link to campaign: https://www.daniellesroaring20s.com/lays
Recent work I admired
Jeep's #StayOffTheRoad campaign is a favorite of mine right now. I especially love how they redid their Super Bowl "Groundhog's Day" ad to show their creative approach in tackling social distancing.