Location • Title
Ladera Ranch, California • Digital Marketer
I work at the intersection of art and science—making sure the right message gets in front of the right audience.
Creative philosophy or approach
Measure the impact but don't optimize it to death.
Recent work I’m proud of
Definitely the Grandpa Jamie content we created at Cleveland Golf. The idea came together a bit before my time but I was lucky enough to join this awesome team during the final edits and contribute to the launch strategy. We had so much fun thinking of ways to activate this amazing content. Today, Grandpa Jamie has over 4.5M views on YouTube. It really helped us create brand awareness for our Launcher HB Driver—without being too in your face about it.
Link to campaign: https://youtu.be/jw9vW7GlZkI
Recent work I admired
One campaign that immediately comes to mind is the Burger King Whopper Detour. It’s a great example of what can happen when creativity and technology meet. The campaign works on so many levels—it gets people to engage with the brand, try the product (Whopper) while simultaneously stealing customers from their biggest rival. It’s brilliant!