Location • Title
New York • Art Director
An award-winning art director obsessed with potatoes.
Creative philosophy or approach
I believe that creating beautiful designs requires skills. But coming up with great insights and ideas requires more than just the hard skills. I enjoy thinking in different ways, digging deeper into the problems and coming up with functional solutions.
Recent work I’m proud of
Student work for Tampax. We wanted to create a campaign where we educate people on how tampons are being taxed as luxury products.
Link to campaign: https://christyqiao.work/Tampax-AMP
Recent work I admired
#FreeTheTampon by Huge. I thought the insight was really simple and they came up with a great idea. Something that ties back to our daily lives. I love how the idea went beyond by creating a toilet paper dispenser.