Bidane Gutiérrez

Bidane Gutiérrez headshot

Location • Title

Madrid • Junior Art Director


One-sentence bio

I have an eternal internal struggle to keep my computer files neat and tidy.

Creative philosophy or approach

Always try to learn from those around you and surround yourself with those who lead you to be a better creative. Also, try to have fun.

Recent work I’m proud of

On the 25th anniversary of Ayrton Senna's death, the Circuit de Catalunya asked us to pay tribute to him at the F1 Spanish GP. Reading much about him, we discovered that on the day of his fatal accident, he intended to pay tribute to his partner Roland Ratzenberger, who died the day before in another fatal accident. For this Ayrton carried in his pocket an Austrian flag. He wanted to show it on the podium- But unfortunately it's something that never happened. So we thought ... is there a better tribute than to make your last wish come true?

Link to campaign:

Bidane Gutiérrez recent work

Recent work I admired

The Tampon Book.

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