I am a classically trained brand marketer with a disruptive digital and social first integrated approach.
Creative philosophy or approach
I consider myself a hybrid of right-brained, left-brained thinking where qualitative and quantitative data support the development of strategy, while also being able to imagine the creative and craft a storyline that goes into best-in-class technical execution.
Recent work I’m proud of
Relaunched the Gordon Ramsay Steak brand at Paris Las Vegas with a three-week campaign through various tactics that included a 20 Questions AMA with the chef, a video series, and event coverage that generated 689K impressions, 15.8K engagements, and 98K video views.
Link to campaign: https://twitter.com/ParisVegas/status/1173642865152602112
Recent work I admired
Aviation Gin's response to the Peloton wife leaving her husband after their holiday commercial fiasco. It was quick to market, clever play on what was trending, and incredibly entertaining!