Copywriting, comms and social media, efficiently & passionately delivered
Creative philosophy or approach
I intentionally don't stick to one creative philosophy. Any answer to the contrary would be a lie!
Recent work I'm proud of
I worked closely with the marketing team at Nike to deliver a multichannel campaign to launch their Verona Max trainer in London. I loved the autonomy I had in working with influencers, carefully negotiating budgets and ensuring the deliverables were nailed down. It was really successful and led to a long term partnership with Beautystack, a marketplace championing independent beauty professionals.
Recent work I admired
I was very impressed with the Clap for our Carers movement that seems to largely have gathered traction through a combination of corporate support and word of mouth - a real tribute to the character of this country. I also thought Wembley Stadium lighting up blue in support of the NHS - not a campaign but a strong and empowering visual!