Location • Title
Brooklyn • Senior Designer
I'm a highly organized, accountable, solutions-oriented designer with additional experience as an integrated producer.
Creative philosophy or approach
To me, less is always more. There's a thoughtful way to approach design; a way that will appeal to the consumer that isn't abrasive, but is still informative. That's the happy medium I strive for.
Recent work I’m proud of
I launched the Samsung Note 10+ in August of last year from a "clean room" in New York. What a debilitating, rewarding experience! Being able to control the U.S. launch of a phone, from TV to OOH to banners, was incredible. It's still rewarding when seeing those spots air and in market.
Link to campaign: https://www.youtube.com/watch?v=uRzEhLm3-hc
Recent work I admired
I loved Ikea's recent #StayatHome campaign. It didn't forced, during the rough times we're experiencing, but felt organic. It felt like a reminder that home isn't bad–it's a place of love, growth and learning. Plus, Ikea helps to transform a home, which, let's be honest, we're all dying to do right now!