Adrian Letechipia is a freelance art director & motion designer and irrepressible team lead.
Creative philosophy or approach
When the house lights go down, there is a roar of thousands of people building up in excitement. When the first stage light comes on...that exact moment is what I live and die for. That moment when months of work explode onto the stage and give way to a collective memory that will live forever in the minds of the people who got to feel the rush. Basically, in a nutshell. All hands on deck. Talk less, show more. Music loud. Make it epic.
Recent work I’m proud of
The question I get asked most frequently is where do my ideas come from. It's a question that has followed me throughout my career because I don't actually have an answer. I think this is something most creatives grapple with. As such I created a series of images highlighting what I feel every time I am presented with a creative brief and a blank slate. I'm proud of this series because it is the first time I've tackled such a meaningful topic with my own brief.
Link to campaign: https://www.instagram.com/a.letechipia/
Recent work I admired
Lady Gaga's Enigma Las Vegas Residency led by LeRoy Bennett. This has to be one one of the most incredible stage productions I've ever seen. The craftsmanship, the production & lighting design and the genius vision were all so flawlessly executed that it is a show that will surely live on in the collective memory for many years to come.