Which brand will take home the 2024 Super Clio for the best Super Bowl commercial? We'll find out on Feb. 12.
A homeowner in Atlanta looking to sell will receive an all-cash offer from Opendoor via the company’s first-ever live Super Bowl commercial. The transaction will go down during halftime.
"To our knowledge, selling a home live during the Big Game halftime is a first," says chief marketing officer David Corns, adding that the ad will "show consumers in real-time just how easy and simple it is to sell your home with Opendoor."
In the SB ad, the homeowner will provide a quick virtual tour of their property. After that, the real-estate platform will make an offer through its app.
Why stage the stunt in Georgia's capital?
"Atlanta is one of the most challenging cities right now to sell or buy," according to Corns. Plus, "February is the time when Americans typically begin to start moving again, kicking off the start of the spring selling season. The timing was perfect for us to do something un-ignorable, innovative and anything but traditional."
Two teaser spots encouraging people to tune in for the sale will run on YouTube and national TV. The campaign will be amplified through social media, paid search, influencers and a billboard in Times Square.
The event streams live on opendoor.com and YouTube.
Mischief @No Fixed Address (following its Tubi triumph in last year's game) is behind the creative, while Deutsch L.A. is handling media. Director Pete Marquis and the production company Strike Anywhere shot the teasers and will produce the live commercial.
When the live spot airs, "I'll be in front of a five-layer dip like the rest of America but very close to the livestream homeowner's location," Corns says.
Last year, when the Super Bowl was played in Arizona, Opendoor transformed a billboard on the side of a highway in Phoenix into what was billed as the World’s Largest Yard Sign.