Messi, Marino, Sudeikis Play Ball for Michelob Ultra's Big Game Ad

Star power hits the beach

Which brand will take home the 2024 Super Clio for the best Super Bowl commercial? We'll find out on Feb. 12.

Celebs. They're just like the rest of us. But they get to be in Super Bowl commercials and live fantastic lives.

Witness Michelob Ultra's Big Game entry featuring soccer GOAT Lionel Messi. What does he do on rare days away from the pitch and practice? 

He shows off soccer moves on the beach, of course, in a pick-up game featuring his Dan Marino, Jason Sudeikis and folks in lower tax brackets:

Michelob Ultra | Superior Beach

Wieden+Kennedy New York and director Adam Berg helped craft the commercial.

"We're thrilled to be partnering with one of the greatest athletes of all time on one of the biggest stages in sports for a campaign that perfectly aligns with our brand's point of view," says Ricardo Marques, brand VP of marketing.

Alas, he probably doesn't mean NFL Hall of Famer Dan.

"We have an exciting plan to connect with our audience in the weeks leading up to and around Super Bowl Sunday, while also using this moment to set up what we believe will be an electrifying year for Michelob Ultra," Marques says.

On Feb. 10, the day before the game, Ultra will throw a golf and music bash in Las Vegas, site of Super Bowl LVIII. Lil Wayne, T-Pain and Alesso and will be on hand, with Alex Morgan and Marino hosting. (Take that, Messi! No branded party for you!)

CLICK HERE to watch all of this year's Super Bowl commercials as they're released. 

David Gianatasio
David Gianatasio is managing editor at Clio Awards.

Advertise With Us

Featured Clio Award Winner



The best in creativity delivered to your inbox every morning.