Doritos Casts Jenna Ortega, Danny Ramirez and Feisty Grandmas
Which brand will take home the 2024 Super Clio for the best Super Bowl commercial? We'll find out on Feb. 12.
Jenna Ortega takes a stroll through the grocery store with her grandmothers, but the low-key event amps up when Danny Ramirez swipes the last bag of Doritos Dinamita from the adorable grannies.
Dina and Mita, the feisty abuelas, can't let it go. The pair ram Ramirez's car with their electric wheelchairs, crash through windows and zipline until the snack is theirs.
Outside, Ortega snags the bag from Dina and Mita. Will an explosive round two unfold?
"Doritos has built a legacy over the past 24 years with Super Bowl campaigns that feature the highest caliber of talent and innovation, but you've never seen us like this before," says Brett O'Brien, CMO at PepsiCo Foods N.A., which owns brand parent Frito-Lay. "We're not only bringing the entertainment to fans this year by introducing Dinamita during one of the biggest cultural moments of the year, we're talking directly to consumers who are on the lookout for something new, different and packed with flavor."
The spot from Goodby Silverstein & Partners will air in the 3rd quarter.
After the game, Dina and Mita will appear on the feeds of key TikTok creators.
CLICK HERE to watch all of this year's Super Bowl commercials as they're released.
Brand: Doritos Dinamita
Air Date: 2/11/24
Creative Agency: Goodby Silverstein & Partners
Public Relations Agency: Ketchum
Media Agency: OMD
Social Agency: D3
Company name: Iconoclast
Production Company City: Los Angeles
Managing Director: Charles-Marie Anthonioz
Executive Producer: Valerie Romer
Head of Production: Joanna Nelson
Producer: Robert Stark
Director of Photography: Rodrigo Prieto
Production Designer: Taisa Malouf
Costume Designer: Patrik Milani
Company name: Arcade Editorial
Editor: Jeff Ferruzzo
EP/Partner: Sila Soyer
Executive Producer: Crissy DeSimone
Senior Post Producer: Andrew Cravotta
Asst. Editor: Drew Neuhart
Company name: The Mill
Colourist: Paul Yacono
Colour Producer: Denise Brown
Colour Assist: Jacob Suffern, Alexandra Makarenko, Daymian Mejia, Gemma Parr
Data Labs: Ali Soofi, Roman Abulkhanov
Company name: Lime
Jenna Ortega: Jenna
Olivia Negron: Dina
Patricia Mauceri: Mita
Danny Ramirez: Danny
Conor Macey: Baby