Beleaguered Bud Light Lets Its Big Game Genie Out of the Bottle
Which brand will take home the 2024 Super Clio for the best Super Bowl commercial? We'll find out on Feb. 12.
What's Bud Light's biggest wish for the Super Bowl? That a gaudy, star-studded spot from Anomaly will help boost sliding sales and spur a comeback from lingering controversy.
A chill genie is unleashed from a bottle of Bud Light. He's ready to grant a good time—plus he's decked out in a sweet track suit!
As the tale unfolds, a balding man gets his sweet '80s hair back, a woman receives riches and some dude gets a big bicep—but just one!
They take a DeLorean limo to karaoke, where the genie summons Peyton Manning, Post Malone and UFC prez Dana White. The spot ends at a house party, where Post's performance is interrupted by his wish, a T-Rex.
"We created something truly epic and pretty damn funny together that I know the fans will love," Malone says in press materials.
"We had a lot of fun making this commercial, and I'm sure a lot of people are going to be thinking through what they would wish for if they were lucky enough to meet the Bud Light Genie," adds Manning.
The :60 will run in the third quarter.
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