The Ads of Super Bowl LIV: See All the Spots Here

The full roster, from Amazon to WeatherTech

Welcome to Muse's coverage of the ads of Super Bowl LIV.

Below, see all the Super Bowl LIV in-game ads as they are released throughout the week. These will be posted with the most recent at the top and will be updated regularly. We've also published a big feature on the great use of music in 25 classic Super Bowl commercials. 

And on Monday, Feb. 3, we'll have a recap of how the ads fared overall. And we'll have our Super Clio jury of top creative executives pick the best spot of the game. So, stay tuned for that. 


Tom Brady's Big Announcement • Hulu • Extended Cut

Tom Brady's Big Announcement • Hulu • Extended Cut

Verizon | The Amazing Things 5G Won't Do

Verizon | The Amazing Things 5G Won't Do

Toyota Super Bowl 2020

Toyota Super Bowl 2020

Sabra | #HowImmus (Extended)

Sabra | #HowImmus (Extended)

Planters | Tribute

Planters | Tribute

Hard Rock Super Bowl 2020 (Extended)

Hard Rock Super Bowl 2020 (Extended)

NEXT 100 | NFL Super Bowl LIV Commercial

NEXT 100 | NFL Super Bowl LIV Commercial

Tide | #LaundryLater

Tide | Super Bowl now, #LaundryLater
Tide | Bud Knight now, #LaundryLater
Tide | Wonder Woman now, #LaundryLater
Tide | Coming Up Next, #LaundryLater
Tide | Finally Later, #LaundryLater

Jason Momoa Super Bowl Commercial 2020 | Rocket Mortgage

Jason Momoa Super Bowl Commercial 2020 | Rocket Mortgage

Jeep | Groundhog Day

Jeep | Groundhog Day

Facebook Groups: Ready to Rock? I Super Bowl 2020

Facebook Groups: Ready to Rock? I Super Bowl 2020

Anthony Anderson’s Mama Tests T-Mobile’s 5G Network | T-Mobile

Anthony Anderson’s Mama Tests T-Mobile’s 5G Network | T-Mobile

Coca-Cola Energy | Show Up

Coca-Cola Energy | Show Up

Quibi | Bank Heist

Quibi | Bank Heist

NFL | Inspire Change

NFL | Inspire Change

Trump 2020 | Stronger, Safer, More Prosperous

Trump 2020 | Stronger, Safer, More Prosperous

Olay | #MakeSpaceForWomen

Olay | #MakeSpaceForWomen

SodaStream Discovers Water On Mars: Fresh Sparkling Water in Seconds

SodaStream Discovers Water On Mars: Fresh Sparkling Water in Seconds

George | Mike Bloomberg for President

George | Mike Bloomberg for President

Walmart | Famous Visitors (Extended Cut)

Walmart | Famous Visitors (Extended Cut)

Genesis | Going Away Party feat. John Legend and Chrissy Teigen

Genesis | Going Away Party feat. John Legend and Chrissy Teigen

Discover | Yes, We’re Accepted

Discover | Yes, We’re Accepted

Discover | No, We Don’t Charge Annual Fees

Discover | No, We Don’t Charge Annual Fees

Bud Light Seltzer | #PostyBar - Inside Post's Brain

Bud Light made two spots for Bud Light Seltzer, and is asking viewers to vote for which one should air on the game.

Bud Light Seltzer | #PostyBar - Inside Post's Brain

Bud Light Seltzer | #PostyStore - Inside Post's Brain

Bud Light made two spots for Bud Light Seltzer, and is asking viewers to vote for which one should air on the game.

Bud Light Seltzer | #PostyStore - Inside Post's Brain

Amazon Super Bowl Commercial 2020 - #BeforeAlexa

Amazon Super Bowl Commercial 2020 - #BeforeAlexa

Audi Presents: Let It Go

Audi Presents: Let It Go

Heinz - Find The Goodness - Four at Once

Heinz - Find The Goodness - Four at Once

Kia | Tough Never Quits

Kia | Tough Never Quits

Doritos | The Cool Ranch feat. Lil Nas X and Sam Elliott

Doritos | The Cool Ranch feat. Lil Nas X and Sam Elliott

Pepsi | Zero Sugar. Done Right

Zero Sugar. Done Right. :30 | Pepsi

#SnickersFixtheWorld – Full Version

#SnickersFixtheWorld – Full Version

TurboTax | All People Are Tax People

TurboTax | All People Are Tax People

Pop-Tarts Fixed the Pretzel Commercial, starring Jonathan Van Ness

Pop-Tarts Fixed the Pretzel Commercial, starring Jonathan Van Ness

Hunters | Super Bowl Commercial | Prime Video

Hunters | Super Bowl Commercial | Prime Video

Little Caesars | Best Thing Since Sliced Bread (Extended Cut)

Little Caesars | Best Thing Since Sliced Bread (Extended Cut)

Reese’s Take 5 | 'Rock' (Extended Version)

Reese’s Take 5 | 'Rock' (Extended Version)

WeatherTech | Lucky Dog

WeatherTech | Lucky Dog

MTN DEW Zero Sugar, As Good As The Original

MTN DEW Zero Sugar, As Good As The Original

Michelob ULTRA | Jimmy Works It Out

Michelob ULTRA | Jimmy Works It Out

The Avocados from Mexico Shopping Network (Extended Version)

The Avocados from Mexico Shopping Network

Rick and Morty x Pringles - 2020 Big Game Commercial

Rick and Morty x Pringles - 2020 Big Game Commercial

Cheetos | Can't Touch This

Cheetos | Can't Touch This

New York Life Insurance | Love Takes Action

New York Life Insurance | Love Takes Action

Microsoft | Be The One / Katie Sowers

Microsoft Super Bowl 2020 Commercial: Be The One / Katie Sowers

Squarespace | Winona in Winona

Squarespace | Winona in Winona

Google | Loretta

Loretta | Google Super Bowl Commercial 2020

Porsche | The Heist

Porsche | The Heist (Extended Cut)

Hyundai Sonata | Smaht Pahk

Smaht Pahk | 2020 Hyundai Sonata | Hyundai

Michelob ULTRA Pure Gold | 6 for 6-Pack

6 for 6-Pack | Michelob ULTRA Pure Gold | Super Bowl LIV

Budweiser | Typical American

Budweiser | Typical American | 2020 Super Bowl Commercial

Planters | Road Trip

This spot will air pre-game, setting up a funeral-themed in-game spot.

Road Trip | Planters | 2020 Big Game Commercial
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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and the founding editor of Muse by Clio.

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