Popeyes Made a Box of Chicken Wings That's Exactly as Long as Zion Williamson's Wingspan

77 wings for $75 to honor the No. 1 draft pick

What better way to celebrate the New Orleans Pelicans' big draft pick than with 77 boneless wings, 11 biscuits and 11 servings of fries?

Surprising no one, the team selected uber-prospect Zion Williamson with its No. 1 pick during Thursday night's NBA Draft at the Barclays Center in Brooklyn.

Even before the power forward signed on the dotted line, Popeyes Louisiana Kitchen on Canal Street in the Big Easy got the party started with its Wingspan Box.

Priced at $74.69 and available for a limited time, this particular selection (dreamed up by GSD&M) features the 99 items mentioned above—all in a package that measures 82 inches. Or, put another way: 6-foot-10.

Hmm … we wonder which recent NBA No. 1 draft pick could have that wingspan?

Is it …. Zion Williamson?

Yes. Yes it is.

Chatting with ESPN yesterday, the Duke standout tearfully bestowed props where they belonged. "I didn't think I'd be in this position," he said. "My mom sacrificed a lot for me. I wouldn't be here without my mom. ... She put her dreams aside for mine."

Awww, you know what's nestled deep in that wingspan? A whole lotta heart. C'mon, Popeyes—for that quote alone, this dude deserves free wings for life!


Agency: GSD&M
Project: The Wingspan Box                      
Chief Creative Officer: Jay Russell
Creative: Tom Hamling, Brandon Curl, Dale Austin, Jon Williamson, Leigh Browne, Dina Zolan, Stephen Linter
Production: Helena Abbing, Josie Wilken, Kelly Grant
Account Leadership: Carrie Hines, Liam Doherty, Brittany Hammer Kent
Strategy: Jim Firestone
Social Strategy: Randy Romero, Angela Brown
Design: Ben Harman, Vanessa Zhang, Daniel Rodriguez
Business Affairs: Linda Nhan
Project Management: Lucas Fiser, Christie Lyons
Public Relations Company: Alison Brod Marketing + Communications                
Senior Vice President: Brooke Scher Mogan
Supervisor: Dara Schopp

David Gianatasio
David Gianatasio is managing editor at Clio Awards.

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