Lexington, Ky., Gets 'Moore Horsey'—and That's No Typo

From Cornett (of course, of course)

Whoa, big fellas!

Leave it to VisitLEX and agency Cornett to ride in with the most horsey NIL deal of them all.

To be precise, it's "Moore Horsey," with the push focusing on football players Jackson Moore and Kenneth Horsey. The pair play for the University of Kentucky, and posts across social plug the school's Nov. 25 Governor's Cup contest against the University of Louisville.


A post shared by VisitLEX (@visitlex)

The campaign plays on Lexington's status as a world equestrian capital, and bids viewers to book tours of local attractions through VisitLEX partners.

"This was a golden opportunity to rally Big Blue Nation ahead of a big game while also shining a spotlight on one of Lexington's most unique attractions—our gorgeous horse farms," says client VP of marketing Leslie Miller.

"Moore Horsey" follows ads filmed by horses, an ASMR spoof and holiday NFTs (non-fungible thoroughbreds, natch).

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