Ja Morant Makes a Cushy Fashion Statement in Hulu 'Sellouts' Spot

Grizzlies star kicks back with 'Couchleisure'

Ja Morant doesn't exactly "work it" on the high-fashion runway in Hulu's latest "Sellouts" commercial. In fact, he doesn't get off the couch.

Oh-so-comfy in those cushions, the Memphis Grizzlies point guard rides a motorized sofa on stage as he spoofs celebrity endorsements and models a Hulu-branded "Couchleisure" collection.

Hulu + Live TV Couchleisure by Ja Morant

Sadly, that righteous lime robe is just a prop—you can't buy one, people! Ja's stylin' to promote Hulu + Live TV, which includes the streamer's full library, Disney+ and ESPN.

"It did take a bit longer than expected for the couch to get up and down the runway, so Ja spent the majority of the time lying down on it in between takes," Michael Schneider, Hulu's VP of brand, live and licensed marketing, tells Muse.

Alas, Morant exited the NBA playoffs for knee surgery, so he might be spending some time on sofas for a while.

Big Family Table developed the amusing ad, which dropped this week in social media, on TV networks and, of course, during postseason games. It follows the recent "Sellouts" effort with LaMelo Ball, in which the Charlotte Hornets star memorably touted a self-branded faux cereal line.

Another new ad-venture from Morant—unrelated to Hulu—finds the all-star teamed with Lil Baby, who previews his new track, "Dark Mode," in a Beats by Dre video created by Translation.


Client Credits:
President Joe Earley
Head of Marketing Scott Donaton
Head of Creative Reid Thompson
VP, Brand, Live & Licensed Marketing Michael Schneider
Director - Brand, Live & Licensed Marketing Rosalind Pressman
Team Lead, Live & Licensed Marketing Chie Kobayashi
Associate Live & Licensed Marketing Manager Jayla Winston

Agency Credits:
Big Family Table

BFT Credits and Titles:
Head of Creative Guto Araki
Group Account Director Chris Carter
Account Director Lacy Borko
Executive Integrated Producer Dan Kaplan
Senior Producer Matt Marty
Creative Director Eric Manchester
Creative Director Neal Desai
Account Director Andrew Haumersen
Account Director Natalie Uribe
Account Supervisor Wilhelm Lawrence
Director of Business Affairs Gabriela Farias
Music Director Chip Herter
Music Supervisor Will Eichler

Live Action Production Company: Hungry Man
Director Dave Laden
Executive Producer Caleb Dewart
Producer Shannon Bowen
Production Manager Drew Baker
Director of Photography Bryan Newman

Editorial: The Den Editorial
Executive Producer Jennifer Mersis
Sr. Editor Christjan Jordan
Assistant Editor James Bird
Senior Producer Carolina Padilla and Jessica Davis

Post VFX: Tribbo
VFX Creative Director Bibinho Carvalho
VFX Creative Director Rodrigo Pina
VFX Supervisor / Senior Flame Artist Rodrigo Pina
Flame Artist Sergio D' Piazza
3D Lead Artist Erick Buosi
3D Modeling Alexandre Takeshi
3D Generalist Henrique Freitas and Gabriel Leça
VFX Producer Rafael Flamínio and Tato Carvalho
Conform Fernando Diniz
T.I Manager Lucas Pereira
Account Manager Carolina Barros

Color Company: Company3
Colorist Tom Poole
Color Producer Alexandra Lubrano

Audio Post Company: Lime Studios
Audio Mixer Matt Miller
Audio Assistant Ian Connie
Producer Susie Boyajan
Producer Cassie Underwood

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