Reigning U.S. Open tennis champion Emma Raducanu helps pop diva Dua Lipa perfect her forehand in a cute campaign for Evian by Wieden + Kennedy Amsterdam.
Dua quickly gets the hang of it—well, she savors grunting each time she hits a ball, anyway—and returns the favor by showing Emma some dance moves:
Love that pink court ringed by Evian glaciers, a welcome change from the drab green lawns at Wimbledon. Cool chemistry between the celebs, too. Their breezy, relaxed interaction really supports the brand's "Drink True" mantra.
Brits Dua and Emma seem to truly connect as they try new things, just for fun, in a spot that echoes themes we've seen from Nike, Michelob Ultra and others.
"I loved how she pushed me to try out a bit of tennis with all of Evian's cool gear, and I think we found common ground in understanding the importance of always being true to ourselves, whilst not taking ourselves too seriously," Lipa says in press materials. "We both know what it's like to be in the spotlight, so finding a moment to connect, have fun and challenge ourselves out of our comfort zone was really an amazing experience."
Adds Raducanu: "This was my first big campaign, and we all had so much fun on set. Dua was a brilliant coach, being patient with me as I tried her dancing. It felt so good to be able to be true to myself and hear about how Dua manages all of that in her world as well."
Soundtracked by Dua's hit "Physical," the work rolls out this week across the U.S. and Europe, during Lipa's "Future Nostalgia" tour and the summer tennis season. (Alas, Emma's recent injury puts her Wimbledon participation in jeopardy.)
"We wanted to use our two ambassadors in an unexpected yet authentic way," Evian culture and experience director Lucille Moreau tells Muse. "We wanted to capture the raw reactions of these two talents as they push each other to try their specialties."
The films were shot in one day at a studio in London, which featured a full-sized pink tennis court and dozens of Evian branded balls.
"You can imagine how relieved we were to see them get on and have a fun time together," says W+K creative director Joe Burrin. "One of our favorite moments was seeing Dua add a little pirouette onto the end of Emma's instructions for a perfect forehand," he says. "It was exactly the sort of authentic moment we were hoping to capture."
Of course, there's a TikTok angle, as the pair hit the platform for a rousing game of Vogue's "Agree to Disagree," debating life, love and whether all publicity is good publicity.
@voguemagazine Welcome to Vogue's #AgreetoDisagree ♬ original sound - Vogue
Prinz Pinakatt: Global Head of Danone Waters
Dawid Borowiec: Global Head of evian
Frederique Beyot: Global Head of Brand Equity & Communication
Lucille Moreau: Global Head of Culture, Digital & PR
Ilina Atanasova: Global Senior Brand Manager
Managing Director: Blake Harrop
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Director: Joe Burrin, Alvaro Sotomayor, Richard Gorodecky
Art Director: Ale de Carvalho
Copywriter: Chris Cryer
Broadcast Producer(s): Erica Brugman, Magda Czyz
Head of Broadcast Production: Joe Togneri
Group Account Director: Luke Purdy
Account Director: Hannah Heidar
Account Manager: Emily Saada
Account Executive: Melis Temizkan
Head of Design: Joe Burrin
Studio Director: Lizzie Murray
Studio Manager: Loes Poot
Studio Producer: Katarina Pepichova
Studio Artist: Anthony Smyrski
Motion Designer: Serhii Serbin
Motion Producer: Jaime Siordia
Senior Planner: Emma Wiseman
Communications Planner: Anna Chan
Business Affairs: Sametta Gbilia
PRODUCTION COMPANY: SomeSuch
Director: Isaac Lock
Director of Photography: Olan Collardy
Producer: Jess Bell
Executive Producer: Tash Tan
EDITING COMPANY: Zed
Editor: Ben Crook
AUDIO POST COMPANY: 750mph
Sound Designer/Mixer: Sam Ashwell
Artist / Title: Dua Lipa 'Physical'
POST PRODUCTION COMPANY
VFX: Time Based Arts
Colorist: Myles Bevan
Photographer: Raffaele Cariou
Retoucher: Art Post
PR agency: Freuds London