Baker Mayfield Is Even More at Home in Year 3 of Progressive's NFL Campaign
"I'm happy she's renovating her kitchen. But if I have to hear about subway tile one more time..."
Cleveland Browns star Baker Mayfield dishes the "hot goss" with neighbors—and rocks a fanny pack for a yard sale—as he quarterbacks the third year of Progressive's NFL campaign.
As usual, Mayfield's wife Emily joins in the fun, and the pair deliver low-key, sitcom-style laughs in and around their "home"—the 2-million-square-foot FirstEnergy Stadium:
The trailer below previews more ads in the series from Arnold Worldwide and O Positive director Kenny Herzog, which touts Progressive as a leading provider of insurance for homeowners.
"When we kicked off this season, we talked a lot about how the third season is when great shows really find themselves," says Arnold creative chief Sean McBride. "And, to us, that's exactly what happened with 'At Home with Baker.' The basic plot is set, the characters have been developed to a certain degree, and now it's just about great writing and great execution—and maybe a surprise cameo or two thrown in for good measure."
Other returning football-themed campaigns include State Farm's work starring Mayfield's fellow NFL QBs Patrick Mahomes and Aaron Rodgers, who hang with khaki-clad spokes-dude Jake (alas, no fanny packs). And Nissan's bro-tastic Heisman House isn't quite as roomy as FirstEnergy, but trophy winners from several generations still call it home.
Agency: Arnold Worldwide
Sean McBride, Chief Creative Director
Gregg Nelson, SVP Group Creative Director
Mike Sullivan, SVP Group Creative Director
Tom Kelly, Creative Director
Doug Harry, Creative Director
Diana Friedman, Senior Art Director
Evan Hohenwarter, Senior Copywriter
Val Bettini, Chief Client Officer
Jordan Colleran, VP Marketing Director
Esther Wang, Senior Marketing Manager
Danielle Ivicic, VP Head of Business Affairs
Sean Vernaglia, SVP Executive Producer
Danielle Balanov, Assistant Producer
Eric Rubino, Associate Director of Project Management
Kenny Herzog, Director
Ralph Laucella, Executive Producer
Marc Grill, Executive Producer
Ken Licata, Executive Producer
Scott Henrickson, Director of Photography
Cosmo Street, Editorial
Aaron Langley, Editor at Cosmo Street
Zero VFX, Post Production
Rob Bessette, Colorist at Finish Editorial
Mike Secher, Sound Design at Soundtrack
The Ski Team, Music
Jeff Charney, Chief Marketing Officer
Meghan Walsh, Business Leader of Creative Management
Jeanine Delsanter, Marketing Manager
Loretta Czarnomski, Senior Marketing Specialist
Andrew Christopher, Marketing Specialist
Matt Dillon, Director of Creative Development
Bruce Perlman, Integrated Marketing Business Leader
Lauren Barger, Director, Consumer Marketing Strategy