YouTube Music's New Promos Make This Week's Most Shazam'd Ads

DJ Snake and Silk City/Dua Lipa tracks anchor spots

Dua Lipa

Back in the summer, we wrote about the launch of Google' new YouTube Music app and the out-of-home campaign that promoted it with the twin themes "Open the World of Music" and "It's All Here."

This month, the next phase of that campaign launched. It has included TV spots—two of which have made this week's list of the most Shazam'd commercials. 

The two spots are very different. The first one, at No. 4 on the Shazam list, shows about 24 seconds of the music video for "Taki Taki," the song by DJ Snake featuring Selena Gomez, Ozuna and Cardi B. The ad then prompts the viewer to "Watch the full video in the new YouTube Music app." (YouTube has been positioning the app as the place where fans can get everything—including videos—not just stream music.) 

YouTube Music | Taki Taki

The second spot, at No. 7 on the Shazam list, is more of a traditional pitch for the app. It stars and is narrated by Dua Lipa, who tells of being inspired by her fellow female artists—and hoping to be an inspiration herself.

That spot features "Electricity," a track from Silk City and Dua Lipa featuring Diplo and Mark Ronson. The theme is "Open the world of Dua Lipa." 

YouTube Music | Open the world of Dua Lipa. It’s all here

The only other ad that's new to the Shazam list this week is a spot for the PlayStation Vue, at No. 10, featuring the track "About To Get Crazy" by Oh the Larceny. 

See this week's full list below. 

The 10 Most Shazam'd Ads of the Week: Oct. 8-15


❶ Apple iPhone XS

Track: "Nothing Burns Like the Cold"
Artist: Snoh Aalegra Feat. Vince Staples
Agency: TBWA\Media Arts Lab

Apple iPhone XS | Illusion

❷ Ulta

Track: "Scars to Your Beautiful"
Artist: Alessia Cara
Agency: McCann New York

Ulta Beauty | The Possibilites Are Beautiful

❸ Samsung

Track: Your Song
Artist: Rita Ora
Agency: Cheil Worldwide

Samsung Galaxy Watch | Stay Connected Longer

❹ YouTube Music

Track: "Taki Taki"
Artist: DJ Snake Feat. Selena Gomez & Ozuna & Cardi B
Agency: N/A

YouTube Music | Taki Taki

❺ Bose + Amazon Alexa

Track: "Walkin' Through"
Artist: Emilie Mover
Agency: Amazon D1 (in-house)

Bose and Alexa | Don't Miss a Thing | Bus Ride

❻ Amazon

Track: "Let's Work Together"
Artist: Canned Heat
Agency: Lucky Generals

Amazon | A Big Collection of Small

❼ YouTube Music

Track: "Electricity"
Artist: Silk City & Dua Lipa Feat. Diplo & Mark Ronson
Agency: N/A

YouTube Music | Open the world of Dua Lipa. It’s all here

❽ Target

Track: "1, 2, 3"
Artist: Sofia Reyes Feat. Jason Derulo & De La Ghetto
Agency: Target Creative (in-house)

Target | Rápido

❾ eBay

Track: "Love You So"
Artist: Bleu
Agency: 72andSunny

eBay | It’s Happening on eBay

➓ PlayStation Vue

Track: "About To Get Crazy"
Artist: Oh the Larceny
Agency: N/A

PlayStation Vue | Live TV Elevated
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Tim Nudd
Tim Nudd is editor in chief of Clio Awards.