Creative Pros Compete on Spotify's New Podcast, 'The Perfect Pitch'

Providing insights into how great ads get made

Creative pros compete on "The Perfect Pitch," a podcast from Spotify Advertising designed to help connect creators, brands and fans. Along with providing a fun way to gain insights into how great campaigns get made, the offering touts Spotify's own strength in the medium.

In half-hour episodes, executives from companies like Indeed, Athletic Greens and Frito-Lay assign a creative brief. Two teams of musicians and sound designers then brainstorm ideas and pitch them to Spotify, with a winner crowned at the end of each installment.

The show follows a long tradition of teams vying for the top spot (think The Voice The and The Amazing Race). Here, the podcast format allows "listeners to lean in with their own imagination," says Grace Kao, Spotify's head of global business, marketing.

The power of voice, she says, drives urgency and engagement. 

"Anyone in the advertising business knows that pitching is a required craft for creatives to win new business or get their campaigns sold," says Kao. "We wanted to bring the same competitive spirit [of other shows] to the forefront in a fresh way."

Episode one, which dropped this week, features Jessica Jensen and Jennifer Warren, respectively CMO and VP of global brand marketing at Indeed, discussing the "canyon of job-seeker despair." They challenged creatives to develop an audio spot encapsulating the euphoria associated with the phrase, "You’re Hired!"

The series is hosted by Hunter March, a veteran TV presenter and comedian. Next week, Spotify plans to produce live episodes of "The Perfect Pitch" from the Cannes Lions Festival.

This effort follows other innovative ad-related tie-ins, such as the lauded "A Song for Every CMO." 

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Shahnaz Mahmud
Shahnaz Mahmud is a contributing writer to Muse by Clio.

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