Cardi B Totally Nails This Odd, Entertaining New Ad for Reebok

Those Club C laces won't tie themselves

Cardi B has always has impressively decorated fingernails, but did you know the remarkable extent of their talents? 

A peculiar yet entertaining new ad for Reebok, created by Venables Bell & Partners, shows the 26-year-old rapper seated in a salon and rocking a Reebok Classic Vector Crew T-shirt as well as the brand's throwback Classic Club C sneakers. 

As she talks boys with another patron, suddenly she realizes one of the sneakers is untied. With her hair up in curlers, it would be awkward to lean down and tie it. So, she just lets her nails do the work. 

Reebok x Cardi B | Nails

The strange, Skittles-esque outing is Cardi's second for Reebok, following a two and a half minute video in February in which she revisited the 1990s (a decade that wrapped up when she was just 7 years old, and is now nostalgically recalled by umpteen marketers seemingly every week). 

The new spot, rolling out under the "Sport the Unexpected" banner, is certainly weirder—more in the vein of March's "Storm the Court" spot, in which a girl clad in Reebok's Aztrek Double shoes hynotized a group of late-night basketball players. 

"Working with Cardi on 'Nails,' we aimed to create a moment that is authentic to Cardi while breaking convention and doing something more engaging than a typical celebrity cameo," Reebok senior director of global marketing Inga Stenta said in a statement. "We took a different path, putting her in an everyday-type situation that shifts in an unexpected manner spotlighting the iconic Reebok Club C in a completely unique way."

The Club C started out as a tennis shoe in the '80s before becoming popular as streetwear. Online searches for Reebok and Cardi B pull up the Club C on the Reebok site, along with a new collection of "Nailed It!" tees. 

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and the founding editor of Muse by Clio.

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