Amazon and eBay Break Into This Week's List of Most Shazam'd Ads

With the music of Emilie Mover and Bleu

New commercials from eBay and the team of Amazon and Bose both jumped into our latest list of the most Shazam'd ads of the week. 

The eBay spot, by 72andSunny, featuring the new track "Love You So" by the musician Bleu, finished at No. 4 on this week's list. Meanwhile, the Amazon/Bose spot, created by Amazon's in-house agency D1 and featuring "Walking' Through" by Emilie Mover, came in at No. 7. 

Keri Zierler and Andrew Wilcox, a creative team at D1, tell Muse that Mover's song wasn't the first choice for the commercial. 

"We actually began our music search by looking for a high-energy track that was more electronic, but after exploration we realized that a slower, more intimate track better complimented the fast pace of the cut," they say in an email. "We felt that the Emilie Mover track perfectly captured the dreamlike feeling of morning and created beautiful negative space for the story and visuals to breathe." 

See the spot here: 

Bose and Alexa | Don't Miss a Thing | Bus Ride

The co-branded spot promotes the Bose QuietComfort 35 Headphones II, which come with voice control of Amazon Alexa. 

The third newcomer on this week's list is an Acura spot that broke in early June, featuring "She's a Rainbow" by the Rolling Stones. Coincidentally, Dior made our Shazam list a few weeks back by using the same Stones track. 

Meanwhile, after seven weeks at No. 1, the Samsung spot featuring "Thunderclouds" by LSD is gone from the list entirely, suggesting that Galaxy Note9 introductory spot has finished its run. 

See this week's full list below. 

The 10 Most Shazam'd Ads of the Week: Sept. 23-30

❶ Apple iPhone XS

Track: "Nothing Burns Like the Cold"
Artist: Snoh Aalegra Feat. Vince Staples
Agency: TBWA\Media Arts Lab

Apple iPhone XS | Illusion

❷ Ulta

Track: "Scars to Your Beautiful"
Artist: Alessia Cara
Agency: McCann New York

Ulta Beauty | The Possibilites Are Beautiful

❸ Amazon

Track: Let's Work Together
Artist: Canned Heat
Agency: Lucky Generals

Amazon | A Big Collection of Small

❹ eBay

Track: "Love You So"
Artist: Bleu
Agency: 72andSunny

eBay | It’s Happening on eBay

❺ L'Oréal

Track: "Never Be the Same"
Artist: Camila Cabello
Agency: McCann New York

L’Oréal Paris Elvive | Comeback

❻ Samsung

Track: "Your Song"
Artist: Rita Ora
Agency: Cheil Worldwide

Samsung Galaxy Watch | Stay Connected Longer

❼ Bose + Amazon Alexa

Track: "Walkin' Through"
Artist: Emilie Mover
Agency: Amazon D1 (in-house)

Bose and Alexa | Don't Miss a Thing | Bus Ride

❽ Acura

Track: "She's a Rainbow"
Artist: The Rolling Stones
Agency: MullenLowe

Acura – 2019 RDX – Rainbow

❾ Target

Track: "1, 2, 3"
Artist: Sofia Reyes Feat. Jason Derulo & De La Ghetto
Agency: Target Creative (in-house)

Target | Rápido

➓ Yves Saint Laurent

Track: "The Hills"
Artist: The Weeknd
Agency: N/A

Yves Saint Laurent | Black Opium
Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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