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For all the changes in advertising over the past few decades, one thing has remained a constant—the central, inimitable power of creativity to drive business.
Today, Clio is proud to introduce Muse by Clio, a new content platform devoted to creativity. Through this website and a daily morning newsletter—and soon, a video series and podcast—we will explore and celebrate the work, the people and the process of creativity at the highest level.
Editorially, we'll be completely independent from Clio's awards business—we'll cover creative work we love, whether or not it has any connection to Clio entries or winners. But Muse will share the Clio DNA—in highlighting work that's thought provoking, entertaining and game-changing. In addition to brand advertising, we'll also shine a light on the best work coming out of industries like music, sports, fashion and beauty, healthcare, film and TV, and gaming.
Here are the types of stories you can expect from Muse:
1) Daily reviews of the best new work.
We'll pick our favorite campaign or two to highlight each day—a snapshot of the best new work out there.
2) Longer pieces about the making of top campaigns.
A few dozen campaigns each year rise up to become iconic. We'll go behind the scenes of these campaigns, speak to their creators, and chart the obstacles and breakthroughs on their journey from eureka moment to acceptance speech.
3) Q&As with makers inside and outside advertising.
We'll speak to fascinating creative people—copywriters and art directors, but also artists, musicians, designers, commercial directors and more—about their work, inspiration and process.
4) Essays by working creatives.
One thing that's largely missing from coverage in our industry is the voice of working creatives. We want to learn from you—and not just about creativity in business. We want to hear about your work life, your home life, your process, your favorite creative work, the ups and downs of your personal journey—everything that informs your creative spirit.
To that end, we are launching six guest-column franchises, and we invite all of you to consider writing essays for them:
Is there a single piece of art or advertising—a song, story, painting, poem, novel, movie, TV spot, print ad—that has inspired you like nothing else? Tell us about it, and how it changed your creative life.
Tell us about the balance between your work life and your personal life, and how each feeds the other.
Creatives have the best desks and offices. Send us photos of your workspace, and tell us about the objects and decor and what they say about you.
• Failing Up
Tell us about a project or campaign that didn't go as planned, and what you learned from it.
Give us your thoughts on the latest trends, themes and issues in creativity.
Take us back through the creation of a campaign you made, from concept through execution.
You'll find links to all six franchises under the "Columns" tab at the top of this site. All other stories are grouped by vertical under the "Sections" tab. To get in touch with us, click the Tips button.
We hope Muse can be a fun, smart, colorful, inspiring home for creative ideas and executions—a place that can make you think, make you smile, and even help you do your job a little better.
Thanks for checking us out.