Pornhub Made a Bunch of Dirty Videos About Covid Cleanliness

How-to instructional clips are very NSFWFH

Last year, Pornhub made "The Dirtiest Porn Ever," a NSFW video all about cleaning up polluted beaches. Now, to raise awareness of the importance of cleanliness during the Covid-19 pandemic, the adult site has produced the opposite: "The Cleanest Porn Ever," featuring NSFW instructional videos from porn stars about best practices for keeping germs at bay.

Lulu, one-half of porn power couple Leolulu, who starred in "The Dirtiest Porn Ever," makes a return engagement here—in a video about hand-washing, which she choose to do in the shower (a bit inconvenient, but it works). That's one of a dozen videos in all. Other performers include Asa Akira, Danika Mori and My Sweet Apple.

The performers all hail from countries hit hard by the pandemic—including Italy, Spain and the U.S.—and the videos are available in seven languages, to reach as much of the globe as possible.

The campaign was created by agency Officer & Gentleman. Here's an introductory video, which is SFWFH:

Pornhub Presents The Cleanest Porn Ever

Pornhub is challenging its community of users and other adult stars to create their own contact-free adult videos with the hashtag #cleanestpornchallenge.

"If there's something the coronavirus has taught us, it's that there's no such thing as being too safe," says Javi Iñiguez de Onzoño, co-founder of Officer & Gentleman. "That's why we wanted to raise awareness and inspire people by showing that social distancing can be sexy, too."

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards and founding editor of Muse by Clio. Prior to joining Clio in 2018, he was creative editor at Adweek.

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