More than 3 million people in Thailand—and over 1.3 billion worldwide—experience some form of impaired vision that can make aspects of everyday living more difficult.
BBDO Bangkok, working on behalf of home furnishings retailer HomePro, has now addressed one such friction point: the dearth of furniture designed for the visually impaired.
Most furniture uses similar color shades throughout its design scheme, which results in very low color contrast in each piece—making it more difficult to see. But HomePro's new 7:1 collection, designed by BBDO Bangkok, has a high color contrast—giving much more defined edges and other elements.
See some of the collection here:
"HomePro wants everyone to be fully living in their own home. Its mission is to provide professional home solutions to ensure everyone can have a better quality home life," BBDO Bangkok creative chairman Suthisak Sucharittanonta tells Muse.
"The idea was to create furniture that's made to be seen by vision-impaired people while still appealing to people with 'normal vision' ... that's our big challenge."
A video below explains the concept further:
Agency: BBDO Bangkok
Creative Chairman: Suthisak Sucharittanonta
Chief Creative Officer: Anuwat Nitipanont
Creative Director: Nopharit Dusadeedumkoeng
Art Director: Annop Khunwong
Copywriter: Thamonwan Rojanawanichkit
Designer: Teerapol O-Charoen
Business Director: Kiatikun Siriwetchmongkolchai
Group Account Director: Jutatat Pattanodom
Group Account Director: Tanyawan Wongapichart
Traffic Director: Thitiporn Kittikawinwong
Project manager: Atitan Thongmak