While Budweiser is running ads in the U.S. showing real people arrested for public intoxication on Halloween, its sister brand Bud Light has created its own Halloween PSAs for the U.K.—which play off classic horror-movie posters.
Three posters, designed by creative agency Elvis, highlight the pitfalls of drinking excessively this Halloween, and encourage people to drink responsibly.
You'll surely recognize the source material for the ads:
The ads are running on digital OOH sites across the U.K., and in social. Media buying was handled by Vizeum.
Client: Budweiser Brewing Group UK&I
Aina Fuller - Marketing Manager, Bud Light UK
Marina Barros – Brand Manager, Bud Light UK
Creative agency: Elvis
Neale Horrigan – Creative Managing Partner
Rhys Hughes – Creative
Barret Helander – Creative
Chris Dorn – Design Director
Esme Noble – Planner
Harriet Philpott - Senior Account Director
David Whitehouse – Business Director
Media agency: Vizeum